I’m reviewing some documents given to a patient by a medical doctor. The claim on the website says “weight loss maintained” and I’m like “What? Really?” 🤨
Thankfully they provided citations to this claim. Kudoos there 🙌 (PUBMED ID21673653)
Being the geek that I am, I read the research and I’ve included an image of the long-term data.
You’ll notice that the initial weight loss in year one looks pretty exciting right? That’s what we see in virtually every weight loss intervention. The first 4-12 months are pretty ‘impressive’ (for those who’re able to stick with it). This is what they use to tell you that it’s scientifically proven to work.
But then look what happens to the line. It steadily increases over the next two years so that by year three, they are ‘almost’ back to their starting weight. It’s reasonable to assume by this line and from other longer term studies to show that this like will continue to rise BEYOND the initial starting weight 🤦♀️
How is this legal?
Don’t we have measures for accuracy in advertising?
Do you not see this as misleading?
Is this what you imagine when you start on your weight loss journey? Is this what you call successful weight loss?
I have yet to meet anyone who wants to lose weight TEMPORARILY.
They KNOW that you’re going to gain the weight back. And they’ll sell it to you anyway 😤
Please hear me. There is NO scientifically reproducible way to KEEP you thin.
BUT! There are MANY scientifically reproducible ways to improve your health that don’t require you to go through another round of weight cycling 🎉
If you want to talk, I’m here. Connection calls are free.